• Pillar 01: Lightning-Fast Loading
  
  

I’m sure you’ve clicked on an ad before and, because the page took too long to load, you simply left and never came back.

If your page takes more than 3 seconds to load, the exact same behavior happens with many of your leads.

Make sure your lead experiences zero friction or frustration when clicking on your page link.

• Pillar 02: Impactful Hero Section
  
  

First impressions last, and with your page, it’s no different.

An impactful hero section combined with a highly attractive visual has the power to immediately capture your lead’s attention and focus it on your message.

• Pillar 03: Magnetic Reading Flow
  
  

There’s no point in having the best copy if your lead ignores it and jumps straight to the offer.

Create texts that speak directly to your lead and guide them to read every section until the end, while using a dynamic and responsive layout that prevents reading fatigue.

The goal of landing page design is to amplify the copy.

• Pillar 04: Objection Killer
  
  

One of the best ways to break objections is not telling your lead what to do, but showing people who were in the same situation and had their lives transformed by your method.

Collect student experiences in screenshots or videos and build a testimonial section that showcases real customer cases on your page.

• Pillar 05: Golden Offer
  
  

Create an offer so irresistible that your product becomes a unique opportunity that sticks in the mind and triggers immediate buying desire.

Make your leads feel that if they don’t take advantage of the offer right now, they’ll miss the biggest opportunity of their lives.

Bonuses and value anchoring, combined with the right level of scarcity, are always welcome.

• Pillar 06: Premium Checkout
  
  

Many infoproduct creators ignore the power of a premium checkout and end up using the default platform templates.

The checkout is the final step of the purchase, and it’s exactly where you should add as much value as possible, aligning the product’s identity and reinforcing everything the customer will gain access to by taking action.

Focus on motivating your lead to enter their card details and complete the purchase. Mockups, members area previews, strong headlines, bonuses, and testimonials are all excellent options.

• Pillar 07: Sales Ascension
  
  

Thiago Finch would not have generated over 100 million in 45 days without this strategy.

Sales ascension means offering multiple complementary products to the main offer, for different audiences, within a single sales funnel. This can be done through order bumps and upsell and downsell pages.

If a lead has already pulled out their card once to get your solution, they can do it again. Offer as much value as possible.